These are the words of famous management guru, Peter Drucker. Essentially, it means that it is through Marketing and it’s associated functions, the customer gets so attracted to the product that it makes Sales a very easy process.
Here's what we at mapmytalent know about "Marketing Manager" as a career.
The job of a marketing manager is one of the most sought after in the modern day organizations. It is so because the marketing manager essentially works as the brain or the strategist in any organization, whose job is to ensure that the organization's product or service gets continuously bought.
A career as a marketing person requires the incumbent to have a lot of analytical skills, understanding of the human behavior and good communication ability. Marketing managers do quite a lot of data crunching to arrive at information that can be utilized to make the marketing strategies of a company. The job also involves creating effective communication for the targeted audience, through the help of creative advertising agencies.
All the advertising and other communication directed towards the consumer is basically the outcome of the work that the marketing manager does. He is usually helped in this by various types of agencies, including market research agencies, creative design agencies (advertising agencies) and media agencies (to buy media space in various medias like TV, Internet, Radio and Print).