— James McNeill Whistler
And commercial artist for the vision that he creates for its clients. Fine arts includes art forms develop primarily for aesthetics and concept but applied art or commercial art focuses on the application of art.
We all have seen different packages, advertisements, catalogues, posters, book jacket, magazine covers they are all creation of a commercial artist. Applied Art or Commercial Art, includes training students in the planning and execution of advertising and publicity. It is the art media for commercial purposes to create attractive illustration designs for Advertisements, Press/Magazine Advertisements, Posters, design of Symbols and Logos, Typography, Packaging Designs, Display Designs, Book Jackets etc. It also includes visual aids for industrial and educational application. Someone joining this field would not only need to be a good artist but also be adept in the 'art of marketing and publicity. The field of commercial art is so vast and employment opportunities so good that anyone entering it has a variety of positions to choose from.
These days those who graduate from this stream may also become Visualizer/ Graphic Designer, Freelance artist in Advertising Agencies, Publishing house, Multimedia, Corporate houses, as Animator, and Illustrator, Web Designing, Set Designer, Interior Decorator, Teachers or administrators of art programs. Careers relating to Interior Design, Decorative Art, Advertising, Graphic Design, Film, Photography, Industrial Design, Fashion and Architecture come further as career options after completion of graduation study. As a Graphic Designer one is mostly required to design and draw Billboards, Window Slides, Technical Catalogues and Cinema Slides. One can also get employed in the Film or Theatre Productions.