Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Various activities are involved in agricultural marketing such as planning production, growing and harvesting, grading, packing, transport, storage, agro- and food processing, distribution, advertising and sales.
What does an agricultural marketer do?
Agricultural marketers are engaged in providing real estate support, equipment used in cultivation and harvesting, storage facilities for harvested crops, and delivery services that transport the harvest to consumers. In addition, financial services that make it possible to secure products necessary for agriculture to function are also normally included as part of agricultural marketing.